"If you aren't willing to own a stock for ten years, don't even think about owning it for ten minutes."
-Warren E. Buffett
Bel Air Asset Management Co., Ltd. is an asset management company that adheres to the concept of "long-term doctrine" and focuses on value investment. The company is registered in Hengqin New District, Zhuhai, and its office is located in Nanshan District, Shenzhen. We are an entrepreneurial team with a composite academic background in finance and science and engineering (although we have been established for seven years, every year is "Year One"). Through in-depth fundamental research and professional value investment methods, we hope to find outstanding companies with extraordinary growth potential and long-term value creation capabilities on a global scale, and grow together with these companies.
The core team members of the company all have study experience in first-class universities at home and abroad, as well as work experience in large international financial institutions (such as investment banking and asset management). By strictly adhering to the concept of value investment, they have achieved long-term and stable investment results in the securities markets of China and overseas.
Compared with traditional private equity firms, Bel Air has many differences. In terms of management: the company focuses on long-term development and rejects many investors with inconsistent concepts; it adopts an enterprising incentive mechanism, where the main proportion of product performance fees is used to reward the investment research team (fund managers and researchers); it has established a leading interest-binding mechanism, in which most of the fund managers' liquid assets are invested in the products they manage—we "eat what we cook".
In terms of investment: the secondary market private equity products issued by the company have been operating steadily for more than seven years, with highly competitive performance; many invested companies have been held for more than seven years (our turnover rate is much lower than that of peers). For most of these seven years, the profit and cash flow growth of the invested companies has outperformed that of the CSI 300 Index constituent companies (median comparison); at the same time, the company's products have established a highly competitive management fee and performance fee mechanism. We hope to focus on creating long-term value for customers, rather than collecting management fees by expanding scale.
The company's long-term investment cases include: AAPL, META, PDD, Tencent Holdings, Midea Group, and China Merchants Bank (Note: This is for case reference only and does not mean the company currently holds these securities; even if held currently, the positions may be adjusted in the future).
"Over all these years, from 1985 to the present, we have focused solely on making glass and perfecting it to the extreme. This is what long-termism truly means."
-Wangde Cao